Our leadership team brings experience from designing and scaling products for Google, Netflix, Spotify, Meta, Emirates, Revolut, Careem, Government of Dubai, Expo 2020, and Airbus.
Shipping world-class products doesn't have to be complicated. We cut through the noise and focus on what truly drives impact: clear product strategy, elevated experiences, and measurable outcomes.
What we do ↓We partner with startups, scale-ups, and enterprise organizations to launch new products, modernize existing experiences, and create measurable business impact.
Explore services →Through workshops, coaching, and practical frameworks, we help designers, researchers, and product leaders grow their skills, improve collaboration, and deliver exceptional products.
Get in touch →We've built digital products across banking, travel, loyalty, B2B SaaS, fintech, AI, retail, healthcare, logistics, telecommunications, and government — reaching millions of users, driving double-digit improvements in engagement and conversion, and helping businesses create lasting value.
Selected clients — trusted by the region's most ambitious teams.
SHARE became one of the UAE's largest lifestyle loyalty programs, connecting shopping, dining, entertainment, and payments in one experience.
The region's largest offline BNPL network, with Tabby — 320M AED total volume across MAF, +7% vs target, growing from 12M to 20M year on year.
Up 12% vs 2023 — digital gifting reimagined, scaling from 3.7M to 18M in a single year.
Up 20% vs 2023 — value loaded and spent across the network's digital gift card platform.
SHAREPay volume grew 3× over the previous year — from 12M in 2022 and 37M in 2023 to 94M in 2024 — turning the SHARE app into an everyday payment habit.
Streamlined payment and loyalty integration created a faster, more seamless checkout experience.
A — Team
Small senior teams. Senior-only pods keep decisions fast, quality high, and communication direct.
B — Focus
Clear, ambitious KPIs. We simplify objectives and align stakeholders on a specific set of performance indicators.
C — Foundation
Technology from day one. We define the tech strategy and a future-ready architecture at the project's outset.
D — Proof
Ongoing validation. In-field and lab testing of prototypes pressure-tests every hypothesis early.
E — Commitment
Fully dedicated staffing. The same people in the room from kickoff to launch — no rotating cast.
F — Partnership
Continuous optimisation. Long-standing partnerships, extensive roadmaps, better platforms release after release.
Have a project in mind? Let's make it magic.
Book a call →
Farhan RazakHead of Design — MAF x Revolut · ex-Careem
Farhan leads design at the MAF x Revolut venture, shaping how the region banks, pays, and moves money. Before that, he helped scale design at Careem through its super-app years — from ride-hailing to an everyday platform. He builds senior teams that ship fast without ever letting go of the craft.
View LinkedIn ↗ Partner, Design
Ajith SteveDesign Leader & Founding Head of Design — Etera · ex-Majid Al Futtaim, Valtech
Ajith is a Design Leader and founding Head of Design at Etera, shaping the future of travel through AI and agentic experiences. With 16+ years of experience across product design, digital experiences and design leadership, his career spans Majid Al Futtaim and Valtech, with work across brands including Emirates, Mercedes-Benz and leading organisations across the region. His focus is on zero-to-one products, design at scale and the evolving role of AI in how we design and build.
View LinkedIn ↗ Partner, Brand Experience
Sofia PapadopoulouDesign Leader & Digital Design Director — Studio Freight · international speaker
Sofia is a multi-awarded Design Leader and Digital Design Director at Studio Freight, with 18 years of experience across visual design, digital experiences and creative technology. Her work has spanned global brands including Meta and Google, as well as collaborations with Majid Al Futtaim and leading organisations across the region. An international speaker and design event regular, Sofia shares her perspective on craft, creative leadership and the future of design.
View LinkedIn ↗ Partner, Strategy
Jeshua NanthakumarChief Creative Officer, North America · Milkinside, ex-Roblox
Jeshua has spent 15+ years crafting immersive product experiences — co-founding the design studio Milkinside and leading visual systems as Principal Designer at Roblox. His work spans Google, Mercedes-Benz R&D, Netflix, Spotify, and EA, blending storytelling with human-centered design. From North America, he leads Spark's creative practice across the region.
View LinkedIn ↗Headquartered in Dubai, we collaborate across India, the UAE, and the United States to design and build digital products that create lasting business impact.